Blogging and Real Estate

I have decided that blogging is like selling real estate .  Here’s what I mean.  It is relatively easy to start doing either thing.  You take a real estate course, you pass a test and you’re a realtor, ready to hang out a shingle and put your sign out in clients’ yards to sell their homes.  If you stick with it, you generate some buzz about the properties you’re marketing, get some interested prospects who turn into buyers, the payoff can be high.  It’s surviving all the “ifs” that’s a killer.   You start a blog (your shingle, as it were) and start writing stuff in the hopes of snagging some internet reader traffic.  If you stick with it, and develop a following, the payoff can also be high.  The barriers to entry for both are relatively low, but the barriers to sustained success are pretty high.  The road is littered with former realtors and bloggers.  I have only been at this for a relatively short while and it is already tough to put something out there on a consistent basis, not that I am even looking for some big payoff.  I just want to share ideas that are worthwhile.  There is a lot of noise out there with so many people blogging, and I don’t want to just add to the noise (Switchfoot said the same thing).  The traffic on the broadband highway is heavy and fast, and it’s getting harder for me to keep up.  I must be getting old.